Dream 13

Story

As an athlete, you develop so many positive attributes that can translate wonderfully to life outside of sports and competition. However, It's honest to admit that we don't always have a backup plan in place after achieving our loftiest ambitions.  We get so laser-focused on the endgame that we neglect to consider other possibilities. While it's admirable to strive for big dreams, it's equally important to maintain a flexible mindset and be willing to explore alternative routes when circumstances shift.
Dream 13 is the goal after the goal. Consider this agency a broader net to cast to help find potential 2nd callings that athletes will look forward to. Once an athlete, always an athlete, and those who have displayed a commitment to absorbing virtues such as teamwork, discipline, resilience, and leadership are poised to be great at other endeavors.

Project Goals

The visual identity has to highlight moving forward to possibility and fulfillment. Clients will find not only coaching and strategy but also a community and connection with like-minded, goal-oriented athletes. Visual assets will inspire when applied to signage and effectively communicate in management or membership applications.

Tone & Personality

Clarity and Positivity should come to mind when potential clients see the Dream 13 visual identity.

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