I'm Avan Bueno, the identity designer behind this project, and I am dedicated to helping companies communicate who they are through visual means. Additionally, I can't think of anything more important than trying to elevate the right champions of mental & physical fitness. It is a lifelong effort to try and better oneself, so we live for the opportunity to help those who help others improve their well-being.
46% of Consumers are Likelier to Purchase from Brands they Can Trust. A priority for your brand should be brand trust. It can influence consumers' purchasing decisions by 46%. A similar study found that 60% of consumers considered trustworthiness and transparency the most important brand traits.
Research has shown that using a signature colour can cause an 80% increase in a consumer’s recognition of your brand. Indeed, even if you can’t see the Starbuck’s logo, chances are you would recognise on of their famous drinks by its characteristic green straw.
One loyal customer can equal 10 that only purchase once which is why the main objective should be developing a cohesive brand and offer a thoughtful experience for them. A loyal customer not only brings in recurring sales, but also has the potential to refer new customers to the business.
