Visual Identity Design
Visual Identity Design
August, 2023
Orange County, CA
Since pools became a staple of SoCal in the 50s, it’s become easy to take them for granted and dismiss the importance of weekly upkeep.
But their father instilled in them the importance of thoroughness, reminding them that even the smallest oversight could lead to bigger issues down the line. They know what it means to not have a pool growing up, so they now understand the privilege of having one consistently maintained to bring family together on a random sunny day or for every big 4th of July cookout.
To alleviate any and all concerns regarding pool maintenance with great communication and dependability.
The logo lies between legacy and modern. It stays away from nostalgia and corporate. Words like pragmatic, sensible, and enduring will come to mind. Clients will be reminded of the nonsexy yet classic tagline “ Good service at a fair price” and know that they are in dependable hands with a 100% attendance rate.
